SEO is short for search engine optimization or search engineoptimizer.

SEOSearch engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks organically in results of a search, the greater the chance that that site will be visited by a user and in turn create a customer or client.

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SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.  SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

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